Bard has spent his entire career working on the human aspects of technology, work, business and society. He is pleading for a ‘re-humanisation’ of our approach to everything, which means putting purpose and meaning over profit and efficiency, passion and vision over cold rationality, and well-being over wealth. His contribution to this shift is him training, coaching and mentoring hundreds of individuals and teams in team-dynamics, leadership, organisational culture and business transformation, as well as (co-)authoring books and articles on this topic.